What you need to know
- Tom Boger, Shelly Goldberg, and Xander Soren sat down to talk about the Mac Studio and Studio Display.
- Both products launched earlier this month.
A ton of Apple executives came to this interview.
In an interview with Mattew Panzarino at TechCrunch, three Apple executives sat down to talk about the new Mac Studio and Studio Display. Tom Boger, Vice President of Mac & iPad Product Marketing, Shelly Goldberg, Senior Director of Mac & iPad Product Design, and Xander Soren, Director of Product Marketing for Pro Apps, all joined Panzarino to talk about Apple's new desktop Mac.
Boger stressed the importance of adding a whole new product line to the Mac, something Apple hasn't done in years.
Boger went on to highlight how they were able to pack so much I/O and performance into the Mac Studio, a device that is a fraction of the size of the existing Mac Pro.
For the Studio Display, Boger and Goldberg said it was built to be a mainstream display for all Mac users, replacing the beloved Thunderbolt Display of old.
The Mac Studio and Studio Display are both available now.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.
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