Apple finally releases AirTag, a brand new tiny tracking device for $29

Apple Airtag Front And Back Emoji 2up
Apple Airtag Front And Back Emoji 2up (Image credit: Apple)


Airtag (Image credit: Apple)

What you need to know

  • Apple has just announced AirTags, a brand new tracking device.
  • They will use FindMy to help locate your valuables.

At its April Apple event, it has finally announced its brand new AirTag tracking device.

Apple's AirTag is a tiny tracking device that you can use to locate your valuables using Apple's U1 chip and the FindMy app. AirTag will start at $29, or you can get a four-pack for $99.

The new AirTag will use haptic feedback to help you locate and find your stuff, and they're coming out very soon!

Apple's AirTag will be available to pre-order from Friday, April 23, to be released the following week, April 30.

You can also customize them using emojis to make them more personalized, and there's also a new Hermes line of carry-cases. The company stated:

Apple today introduced AirTag, a small and elegantly designed accessory that helps keep track of and find the items that matter most with Apple's Find My app. Whether attached to a handbag, keys, backpack, or other items, AirTag taps into the vast, global Find My network1 and can help locate a lost item, all while keeping location data private and anonymous with end-to-end encryption. AirTag can be purchased in one and four packs for just $29 and $99, respectively, and will be available beginning Friday, April 30. Each round AirTag is small and lightweight, features precision-etched polished stainless steel, and is IP67 water- and dust-resistant.2 A built-in speaker plays sounds to help locate AirTag, while a removable cover makes it easy for users to replace the battery.3 AirTag features the same magical setup experience as AirPods — just bring AirTag close to iPhone and it will connect. Users can assign AirTag to an item and name it with a default like "Keys" or "Jacket," or provide a custom name of their choosing.

The new AirTags are water and dust-resistant and have a built-in speaker to play a sound to help you find them. Apple's own cases come in a few colors and prices:

Apple-designed AirTag accessories include the Leather Key Ring in Saddle Brown, (PRODUCT)RED, and Baltic Blue for $35 (US); the Leather Loop in Saddle Brown and (PRODUCT)RED for $39 (US); and the Polyurethane Loop in White, Deep Navy, Sunflower, and Electric Orange for $29 (US).

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design. Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9