What you need to know
- Apple has applied for a new trademark in Hong Kong.
- The trademark is for "iPhone for LIfe".
- It could relate to a new subscription of some sort.
Apple has applied for the "IPhone for life" trademark in Hong Kong, according to a new report. While the trademark doesn't explicitly say what it will be used for, there are a couple of clues within the filing.
Spotted by Patently Apple, the new filing was made in September and applies to both Hong Kong trademark class 35 and 36 – both potentially pointing to a new subscription of some sort.
Class 35 is described as a retail service.
While Class 36 relates to a financial service of some sort.
The name itself would suggest that "iPhone for Life" could be something similar to the Apple iPhone Upgrade Program. Customers can already pay a monthly fee and then upgrade their iPhone to the new hotness every year, so it isn't clear what this new trademark could be used for.
The full Patently Apple piece is worth a read for more of a lowdown on the filing. However, note the original report says the filing was made in April but that appears to be incorrect. The Hong Kong documentation was filed in September. I suspect the confusion came from the fact Hong Kong uses the DD/MM/YY date format.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.