Apple has discontinued the Ceramic Apple Watch again
What you need to know
- Apple has seemingly discontinued the Ceramic Apple Watch.
- The material was not made available for Apple Watch Series 6 customers.
- The company is offering two new colors for its Aluminum model.
Reported by MacRumors, Apple has discontinued the Ceramic model of the Apple Watch. While Aluminum, Titanium, and Stainless Steel options are all available for the new Apple Watch Series 6, Ceramic is nowhere to be found.
The Ceramic model of the Apple Watch was present for the Apple Watch Series 5, but that seems to have been a brief resurgence. The option was not available on a few models before the 5 either, so it appears that Apple may have tested out the material again to see if it would gain enough traction with consumers only to find out that it was not performing to expectation.
Rather than offer the Ceramic option again with Apple Watch Series 6, it appears that Apple has instead decided to increase the number of colors offered in one of its other materials. In addition to the usual Silver, Space Gray, and Rose Gold, the aluminum Apple Watch is now offered in a blue and PRODUCT(RED) color.
All that aside, it is still possible that Apple could bring a Ceramic material to the Apple Watch Series 6, but that it may be delayed. Apple is not known for releasing those kinds of details, and with the way 2020 has gone with product availability, we might be in store for another Ceramic model sometime in the future still.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.