What you need to know
- Apple has been hit with another EU antitrust complaint.
- Startup lobby France Digitale says new iOS 14 privacy measures apply to third parties but not Apple's own apps.
- Apple has slammed the claims as false.
Apple has been hit with yet another EU antitrust complaint, this time over iOS 14 privacy measures.
New iOS 14 changes this year state that apps must ask users whether they would like to be tracked by apps using an IDFA identifier, used to target personalized ads at users.
France Digitale claims that these do not extend to Apple's own software and services:
In a strong statement of rebuttal, Apple said the allegations in the complaint were "patently false", and were "a poor attempt by those who track users to distract from their own actions and mislead regulators and policymakers."
Apple is already under plenty of antitrust scrutiny in the EU, notably after a complaint was lodged by Spotify against the company. One of the best music streaming apps for iPhone, Spotify claims several aspects of Apple's business model is unfair, including the 30% charge it pays on sales made through the App Store.
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9