[UPDATE] Apple making 'big announcement' Wednesday, says CBS

Tim Cook
Tim Cook (Image credit: Apple)

What you need to know

  • Tim Cook has held an interview with CBS This Morning.
  • Cook stated that there should be accountability in the wake of events at the Capitol last week.
  • More interestingly, CBS teased a 'big announcement' coming from Apple on Wednesday that was "bigger and better" than a new product.
  • One analyst has speculated it could be an announcement about vaccinations in Apple stores.

UPDATE: 1/13/21 7AM ET: Apple has now announced its new Racial Equity and Justice initiative.

A new CBS interview and video claim Apple will make a 'big announcement' on Wednesday about a "major new initiative" that will be "bigger and better than a new product.

In the video, CBS Gayle King speaks briefly with Cook following violence at America's Capitol building last week. Cook stated in response to the attack that it was key "people be held accountable for it" and that the event was something we should be "very serious about." Furthermore, Cook states that "no-one is above the law" when asked whether President Trump should be held responsible.

More interestingly, at the end of the segment, King stated that Cook had actually interviewed with CBS about a different topic, a "big announcement" coming Wednesday, January 13.

King stressed it was not a new product but in their view was something "bigger and better than that."

Speculating what it could be, Apple analyst Neil Cybart noted:

CBS: Apple has a "big announcement" tomorrow that isn't a new product. Gayle King claims Apple's announcement is bigger and better than a new product. Hmmm.

1) Gayle King went to an Apple store to conduct her (remote) interview with Tim Cook. Interesting, no? She could have done the interview from anywhere. 2) A morning show interview implies Apple's announcement will come out pretty early in the day (if not later today). 3) A morning show interview also implies Apple thinks its non-product news will have impact / relevancy with the mass market.

King went to the local Apple store to interview Cook from Cupertino and says Cook agreed to answer other questions. CBS said that what it was going to tell us about tomorrow was "very exciting."

Speculating further, Cybart noted an Apple store announcement about vaccination could make sense:

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Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9

2 Comments
  • Tim's off on his social engineering tangent again. GREAT
  • There are worse things they could do with their trillion dollars.