What you need to know
- Apple has just announced a major new Racial Equity and Justice initiative.
Apple has today announced a new Racial Equity and Justice initiative.
In a press release the company stated:
The initiative will include a new global innovation and learning hub for Historically Black Colleges and Universities (HBCUs), as well as an Apple Developer Academy, and venture capital for Black and Brown entrepreneurs.
Apple CEO Tim Cook stated:
The new commitments will build on Apple's $100 million pledge announced last June following the killings of Breonna Taylor, and George Floyd among "countless others". Apple says it will build on the work to advance racial equity in education, the economy, and the criminal justice system.
One such project is the building of a new Propel Center, the aforementioned hub for HBCUs:
The center will help support the next generation of leaders through innovative curricula, technology support, career opportunities, and fellowship programs.
Apple also plans to open a new Apple Developer Academy in Detroit later this year:
Programs on offer will include a 30-day introductory program for those considering a career in app economy, as well as a 10-to-12 month program to help developers build their skills.
Apple also says it will make new investments in venture capital and banking projects that provide capital to minority-owned businesses, as well as $25 million in Siebert Williams Shank's Clear Vision Impact Fund. Apple is also contributing to The King Center, a living memorial to the legacy of Dr. Martin Luther King Junior:
You can read the full report here (opens in new tab).
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9
There are already plenty of opportunities available for folks who aren't black. I see nothing wrong with some targeted assistance. Apple has plenty of money and while this might seem amazing to some, they generated $274.5 billion in sales in the 2020 fiscal year. $100 million is about .036%. That's like someone earning $100,000 a year kicking in $36. This won't hurt their stock, raise our prices and may do some good.
This is amazing! Appreciate Apple’s desire to uplift communities that need it most. We need more of this energy!
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