What you need to know
- Apple Maps has added five new guides.
- The guides, called "Spend with Pride," highlight LGBT-owned businesses.
Apple Maps has added five more guides to support LGBT businesses across the world.
Apple has partnered with Intentionalist, an online guide to supporting small businesses and diverse local communities, to add five new guides to Apple Maps that support LGBT businesses. The guides, called "Spend with Pride," highlight LGBT-owned businesses in Seattle, New York, San Francisco, Los Angeles, and London.
Laura Clise, founder and CEO of Intentionalist, says that working with Apple provides an easy way for customers to find and support LGBT businesses in their community.
Osbaldo Hernandez, co-owner of Frelard Tamales in Seattle, says that being highlighted in a guide is a great opportunity for businesses that might not happen to be on Main Street.
Kamala Saxton, the owner of Super Six & Marination in Seattle, says that the guides are a great way to call attention to businesses that customers want to support.
You can check out all of the Spend With Pride guides in Apple Maps (opens in new tab).
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.
I get the intent, but are they doing Black businesses as well? Or Jewish? Isn't there the potential these will be used to avoid these businesses, or worse?
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