Apple Music's 'Stream Local' initiative will support South African musicians impacted by coronavirus

Apple Music Africa
Apple Music Africa (Image credit: okayafrica.)

What you need to know

  • Apple Music is hosting a 'Stream Local' initiative.
  • It's designed to support South African artists impacted by the coronavirus.
  • It will feature playlists across many genres and newly-released music.

Apple Music is planning a 'Stream Local' initiative to support South African artists who have been impacted by the coronavirus pandemic.

As reported by OkayAfrica:

Apple Music has launched a new initiative dubbed "Stream Local" which is set to launch on April 11th. The initiative forms part of the music streaming giant's efforts to support South African musicians as the industry is increasingly negatively impacted by the coronavirus outbreak. Playlists across genres as well as the albums of several chart-topping South African artists will be featured in addition to newly-released music.

Like many other countries, South Africa now finds itself under lockdown to prevent further spread of COVID-19, measures that are having a massive impact on the live music industry. This initiative will support South African artists and feature playlists such as:

Mzansi Hits, Mzansi House, Amapiano Lifestyle, Afrikaanse Treffers, and Mzansi Soul as well as Essentials playlists from South Africa's biggest hip-hop artists Nasty C and Cassper Nyovest, gospel group Joyous Celebration and so much more.

Artists reportedly involved are:

Chart-topping albums from the likes of Elaine, Blaq Diamond, Kabza de Small, and DJ Maphorisa, as well as the latest music releases from the likes of Ami Faku, Sha Sha and Bongeziwe Mabandla, will also be featured. The latter recently released his third studio album titled iimini, described as a calm meditation on relationships.

This sounds like an absolutely fantastic idea, and I'm sure it's something that other artists across the globe would benefit from regardless of the country it was held in. You can read the full report here.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design. Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9