Apple outs its rumored second Berlin retail store with new wallpaper

By Oliver Haslam
published

Apple Store Berlin
Apple Store Berlin (Image credit: Storeteller)

What you need to know

  • Apple Rosenthaler Strasse is getting ready to open in Berlin, Germany.
  • Apple has shared new exclusive wallpapers to celebrate the new store.
  • Rosenthaler Strasse will be the second store in Berlin.

Apple has confirmed that it will soon open a new retail store in Berlin, Germany, with Apple Rosenthaler Strasse now official. Apple hasn't yet confirmed exactly when the new store will open, however.

The news comes as the company shares exclusive iPhone, iPad, and Mac wallpapers that people can put onto their devices in preparation for the big opening day.

The new wallpapers are available at the new store's web page (opens in new tab), with Apple also saying that the new store will open in Mitte — right at the heart of Berlin.

Via Google Translate:

Our new store in Berlin Mitte will be there for you soon. Here, where everyone has a creative construction site , we support everyone who implements their ideas, tries something new or starts from scratch. Because everything is possible in Mitte. And that's exactly why we're here.

Twitter user Storeteller has also been able to share a photo of the new store, currently covered in similar artwork to that of the new wallpapers.

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Apple might not have been able to get the store ready for iPhone 13 launch day but it will surely be the best iPhone buying experience in town once it's open.

Apple Stores are much more than retail outlets, of course. They're places where people can go to get support or just learn about their new device — and maybe pick up some accessories while they're there!

Oliver Haslam
Oliver Haslam
Contributor

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.