Apple publishes new 'Simple as that' video about privacy on iPhone

(Image credit: Apple)

What you need to know

  • Apple has published a new video highlighting pricy on the iPhone.
  • The video claims that there is now more private information on our phones than in our homes.
  • Also says privacy should be simple, straightforward and understood.

A new Apple video published to YouTube has highlighted privacy on the iPhone, saying that it has never been more important.

The video states:

Right now there is more private information on your phone than in your home. Think about that.

The description reads:

We believe your privacy should never be something you have to question. It should be simple, straightforward, and understood.

Whilst Apple has always highlighted privacy and security as a feature of the iPhone, the video comes in the wake of several privacy gaffs from some of Apple's competitors. Recently it was revealed that a security flaw in the Samsung Galaxy S10 meant that if you applied a third-party screen protector, the device could be unlocked using any fingerprint. Google also came under fire after it was revealed that its brand new Pixel 4 did not have an eyes open option for its Face Unlock feature, meaning that someone could theoretically point your phone at your face whilst you were asleep to unlock it.

You can check out the full video below.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9

3 Comments
  • So glad i switched over back in 2011. Best decision for me ever regarding tech. Privacy is a constant battle, but the due diligence over in Cupertino is no small thing. Happy customer since 2011.
  • Couldn’t have said it better: went all-in with Apple in 2011, as well.
  • That's around the time I switched back to the iPhone, I got the iPhone 4 and haven't gone back to Android since. I've been tempted, but certain things have put me off and the iPhone does everything I need it to and more