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Apple releases new features for App Store product pages

App Store
App Store (Image credit: iMore)

What you need to know

  • Apple has released a couple of new features for the App Store.
  • The two new features include Product Page Optimization and Custom Product Pages.

Apple has released some new features for developers to create more effective App Store product pages.

In a news update (opens in new tab) on the Apple Developer website, the company has announced that it has released a couple of new features like Product Page Optimization and Custom Product Pages to make more effective product pages on the App Store. You can learn more about each feature below:

Product page optimization. Try out alternate versions of your app's product page with different icons, screenshots, and app previews to find out which one gets the best results. Each version is shown to a percentage of randomly selected, eligible App Store users and results appear in App Analytics, so you can set the best performing one to display to everyone on the App Store.Custom product pages. Create additional versions of your app's product page to highlight specific features or content, discoverable through unique URLs that you share. Custom product pages can have different screenshots, app previews, and promotional text — and are fully localizable — so you can showcase a particular sport, character, show, gameplay feature, and more.

Apple's Tech Talks program is still going on and the company says that developers will be able to ask questions about both features at a session about both new features. They can also learn about Product Page Optimization (opens in new tab) and Custom Product Pages (opens in new tab) on the Apple Developer website.

Joe Wituschek
Contributor

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.