What you need to know
- Apple reportedly bought UK-based startup Spectral Edge.
- The company uses machine learning to improve photo quality.
- Crisper images with more accurate color are expected.
Apple has bought UK-based startup Spectral Edge, according to a new Bloomberg report.
While Apple hasn't confirmed the purchase, filings made in the UK show Apple lawyer Peter Denwood was recently named as a company director while other board members have been removed. Bloomberg doesn't know how much the buyout cost.
The move appears to be one aimed at improving the quality of photos that future iPhones take. Spectral Edge reportedly uses machine learning to improve image clarity and color reproduction.
Interestingly, Spectral Edge previously said that its technology can be applied to both hardware and software, suggesting it may arrive as a software update for older or existing phones in the future.
Apple is no stranger to taking multiple shots of a scene and then merging them to create something new and, importantly, improved. Its recently released iPhone 11 and iPhone 11 Pro phones are its strongest yet in terms of photography and it seems intent on making sure that's a key differentiator in the future.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.