Source: iMore
What you need to know
- Apple reportedly bought UK-based startup Spectral Edge.
- The company uses machine learning to improve photo quality.
- Crisper images with more accurate color are expected.
Apple has bought UK-based startup Spectral Edge, according to a new Bloomberg report.
While Apple hasn't confirmed the purchase, filings made in the UK show Apple lawyer Peter Denwood was recently named as a company director while other board members have been removed. Bloomberg doesn't know how much the buyout cost.
The move appears to be one aimed at improving the quality of photos that future iPhones take. Spectral Edge reportedly uses machine learning to improve image clarity and color reproduction.
Spectral Edge uses a type of AI called machine learning to make smartphone pictures crisper, with more accurate colors. Its technology takes an infrared shot and blends it with a standard photo to improve the image.
Interestingly, Spectral Edge previously said that its technology can be applied to both hardware and software, suggesting it may arrive as a software update for older or existing phones in the future.
Apple is no stranger to taking multiple shots of a scene and then merging them to create something new and, importantly, improved. Its recently released iPhone 11 and iPhone 11 Pro phones are its strongest yet in terms of photography and it seems intent on making sure that's a key differentiator in the future.
Review: The Oura Smart Ring gives you deeper insights into your health
If you're not satisfied with the Apple Watch's very basic sleep tracking, then you should consider another wearable on your finger. With the Oura Smart Ring, you won't even know it's there.
Will Nintendo's beloved indies be negatively affected by the Steam Deck?
With the Steam Deck looking to be the second handheld console hybrid on the market, some are worried about how it will affect the Nintendo indies we've come to love.
Chinese iPhone users angry about Siri Olympic medals gaffe
iPhone users on Chinese social media have expressed their displeasure at a glitch which meant Siri couldn't read out the number of medals China has won at the Olympic Games, some even claiming Apple had done it deliberately.
Take better iPhone photos with these accessories
Looking to capture some stellar photos with your iPhone? Here are some incredible, creative accessories that you can use in your shooting routine!