Apple shares three short ads touting iPhone privacy and recycling

Face ID
Face ID (Image credit: Rene Ritchie / iMore)

What you need to know

  • Apple has shared three short ads to YouTube as it seeks to differentiate iPhone from the competition via recycling and privacy.

Apple today shared three new YouTube ads to its Apple UK channel as it aims to show how different iPhone is from the competition, The three ads, none longer than 14 seconds, focus on privacy and recycling.

The first ad is all about how Apple uses recycled iPhone aluminum to create the casings that turn into Apple Watches – something that Apple os understandably very proud of.

To take less from the planet, we take more from iPhone.

The second and third ads revolve around privacy, with Apple pointing out that it doesn't know what people buy when they pay using Apple Pay. Further, Apple doesn't have access to users' Face ID data, either.

Privacy and security with each and every purchase.

Face ID data is encrypted and protected on your iPhone.

Apple's launching of the new ads coincides with the beginning of a virtual CES. Apple famously ran billboard ads related to privacy all around Las Vegas, again during CES, last year.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.