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The Apple Store is down ahead of Apple Watch Series 7 pre-orders!

Apple Store Down Apple Watch Launch
Apple Store Down Apple Watch Launch (Image credit: Apple)

What you need to know

  • Apple has taken its online store down ahead of Apple Watch Series 7 pre-orders.
  • Pre-orders begin at 5:00 a.m. PDT.

It's happening! The Apple Store is now offline (opens in new tab) as everyone readies themselves for the Apple Watch Series 7 pre-order madness to begin.

Set to become available to buy in-store next Friday, October 15, the new Apple Watch is going up for pre-order in just a matter of hours. While details on pricing and configuration options have been sparse, excitement is still high for the next big thing in Apple Watch.

Anyone visiting the online Apple Store right now will be told that they're early whether in a web browser or via the Apple Store app.

This year's Apple Watch refresh comes with larger 41mm and 45mm screen sizes as well as a reduced bezel across the board. That will allow for more information to be shown on-screen at any one time, resulting in special Apple Watch Series 7 watch faces being released. If you're a fan of new watch faces, you're going to need the new watch!

Apple Watch Series 7 Stainless Steel

Apple Watch Series 7 Stainless Steel (Image credit: Apple)

While information about the specific band and watch configurations has been notably absent from Apple so far, some information did leak yesterday so check that out to get a head start on pre-order planning.

We're also told that stock levels could be low right out of the gate so anyone wanting to make sure they can get their new watch on day one should probably make sure to be at the front of the line come 05:00. There's no telling how long the wait might be otherwise.

The new wearable will undoubtedly be the best Apple Watch the company has ever produced, with prices starting at $399 for a 41mm aluminum model. Prices then increase depending on cellular connectivity, case material, and screen size. Looking to save a few dollars? These are the best Apple Watch Series 7 deals we've seen so far.

Oliver Haslam
Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.