The Apple Store is down ahead of today's iPhone 13, Apple Watch Series 7 event

Apple Event September
Apple Event September (Image credit: Apple)

What you need to know

  • Apple's iPhone 13 event will take place later today.
  • The Apple store has gone offline ahead of the event, as expected.
  • The company is also expected to unveil a new Apple Watch and AirPods.

Apple's online store has gone into its customary downtime ahead of the Apple event later today, where the company is expected to unveil the new iPhone 13, Apple Watch Series 7, and AirPods 3.

You can still access the site, but clicking on any buy links will take you to the usual holding screen that says:

Be right back. we're making updates to the Apple Store. Check back soon.

Apple is expected to unveil its new iPhone at the event later today. iPhone 13 won't bring many design changes but should see a new smaller notch, camera upgrades, and of course a new A15 processor.

Alongside this Apple is reportedly planning a huge Apple Watch design change with flatter, squarer edges, a new processor, and larger faces.

The company is also expected to unveil new third-generation AirPods with a redesign akin to AirPods Pro, currently Apple's best true wireless earbuds.

Apple also still have a new iPad mini 6 and new iPad in the works, as well as a mini-LED MacBook Pro. It has been suggested Apple could also debut its new cheaper iPad later today too.

Apple's California streaming event will take place at 10 am PT/ 1 pm ET on Tuesday, September 14.

The company is expected to make its new iPhone available to pre-order at the end of this week, with sales in stores beginning the following week.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9