Apple Stores get huge neon window dressing to celebrate iPhone 12 launch

Apple Store Fifth Avenue
Apple Store Fifth Avenue (Image credit: iMore)

What you need to know

  • Apple has given some of its stores a refresh to coincide with the iPhone 12 and iPhone 12 Pro launch.
  • Several stores worldwide now have huge neon displays in their windows.
  • Yes, the obsession with 5G continues.

Apple's iPhone 12 and iPhone 12 Pro release day is underway and some of the company's Apple Stores have received a refresh for the big day. A number of stores worldwide now have new, huge neon displays in their windows.

Shared by 9to5Mac's Michael Steeber, some images show the new store furniture along – some of which continues Apple's obsession with 5G.

Apple Store Neon Iphone 12 5g Sign

Apple Store Neon Iphone 12 5g Sign (Image credit: Michael Steeber / 9to5Mac)

Five massive iPhone frames arranged like flower petals surround all five finishes of the iPhone 12 displayed on individual polished pedestals. Each phone runs an animated demo loop and the fixture corresponds with a multicolored neon glow. Window displays at Apple Stores last year featured a similar effect with backlit text reading "11" and "Pro."

Apple often dresses its stores up for big events, whether it's WWDC or a new product launch. But there are some striking additions to what are normally pretty sparse windows.

The iPhone 12 Pro takes center stage with four stacked iPhone silhouettes representing each new stainless steel finish behind demo phone pedestals. In contrast to the iPhone 12's neon backlighting, the 12 Pro display is polished and gleams with a racing trail of light.

Be sure to head on over to the full report to see more great images of the

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.