Apple Stores get a new 'iPhone can do whaaaat?' wall of iPhone-based tips

iPhone Can Do Whaaaat Apple Store (Image credit: 9to5Mac)

What you need to know

Some Apple Stores have a new installation.
It's a wall full of iPhones and a synchronized animation.
Each iPhone explains how to do something different.

Some Apple Stores have a new installation, and it's made up of loads of shiny iPhones. Each of those iPhones has a different tip on its display, with a giant animation also synchronized across them all.

9to5Mac has shared some images of the new installation, made up of 20 iPhones.

Each of twenty iPhones mounted on a black backdrop highlights a different advantage of iPhone hardware or software. Synchronized animated video loops invite store visitors to tap and swipe to learn more. "Go from photo to video in an instant," reads one iPhone. "Set better screen time habits," offers another.

iPhone Can Do Whaaaat (Image credit: 9to5Mac)

If someone wants to know more they can scan the QR code beneath the display to visit Apple's iPhone feature web page. That page has also been rebranded with Apple's new "iPhone can do whaaaat?" tagline.

So far the new installation has only appeared at a handful of Apple Stores including Apple Fifth Avenue in New York City and Apple Palo Alto in Palo Alto, California. It isn't clear whether those stores are just the beginning of a wider rollout, or if the installation will only be seen at a very limited number of Apple Stores.

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.