Apple updates its App Store pages to highlight developers, editorial, more

App Store – Place You Can Trust (Image credit: iMore)

What you need to know

Apple has new and updated App Store web pages.
It's focussing on the editorial and opportunities it provides.
This is surely in response to recent anticompetitive behavior talk.

Apple has three new and updated App Store web pages for everyone to check out, all focussing on a different angle to what makes Apple's store so popular. The main App Store (opens in new tab) page makes it clear why Apple thinks it is so important, though – "The apps you love. From a place you can trust."

For over a decade, the App Store has proved to be a safe and trusted place to discover and download apps. But the App Store is more than just a storefront — it's an innovative destination focused on bringing you amazing experiences. And a big part of those experiences is ensuring that the apps we offer are held to the highest standards for privacy, security, and content. Because we offer nearly two million apps — and we want you to feel good about using every single one of them.

That same page goes on to point out the 20,000 stories the App Store houses as well as the more than 1.8 million apps that are already available worldwide. As always, Apple also makes a play based on the security and privacy of the store as well.

Apple also has a page dedicated to developing for the App Store (opens in new tab) as it seeks to woo developers.

Apple is committed to helping developers turn their brightest ideas into apps that change the world. That's why the App Store helps you from start to finish — to build, test, market, and distribute your products and grow your business. Our marketplace is secure, trusted, and accessible — connecting you to over 1.5 billion devices in 175 regions. The App Store and you. Together every step of the way.

Finally, the App Store Features (opens in new tab) page breaks everything down into bullets including the important line that developers can "keep 70% of your sales proceeds or 85% for qualifying subscriptions".

This all comes against a background that sees Apple at the center of ongoing accusations of anticompetitive behavior by developers and governments alike. Maybe it's just coincidence that these pages are live now.

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.