What you need to know
- Apple Watch Series 5 was the best-selling smartwatch in the U.S. in Q2.
- That's according to new figures from Canalys.
- Apple holds a 37.6% share of the market.
New figures from research firm Canalys suggest that the Apple Watch Series 5 was the best-selling smartwatch in the U.S. in Q2 of 2020.
A new report states that the value of the North American market remains stagnant despite rising shipments due to falling average selling prices:
North America was one of only two regions to experience growth in the quarter compared to the same period last year. Apple reportedly shipped 3.2 million units in Q2 of 2020, up on the same period last year and enough to net the company a 37.6% share of the market. The next closest competitor, Fitbit, by comparison only shipped half that amount for a 19.3% share. Canalys estimates state that on average in North America, Apple outshipped other major smartwatch brands by a ratio fo 7:1.
Apple is expected to release a new Apple Watch Series 6 as early as next week featuring upgraded internals, blood oxygen monitoring and sleep tracking thanks to watchOS 7.
With anxiety tracking for mental health monitoring also a rumored feature, Canalys says that moving into 2021 "medical-oriented devices will move certain products into an elevated tier, creating stronger differentiation between casual fitness and advanced health tracking."
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9