What you need to know
- Apple's most exclusive product ever is the physical award for the Best Apps of 2020.
- The award is made from the same aluminum as the company's products.
- Tim Cook virtually met with developers to congratulate them personally.
Reported by Digital Trends, Apple has designed a physical award to honor the Best Apps of 2020 and, according to the company, it is the most exclusive product Apple has ever created.
The award takes the shape of a real-world App Store icon and is built out of the same aluminum alloy found in the iPhone, iPad, Apple Watch, and Mac. The object is limited to a run of 15 units for the developers it honors as well as a handful for Apple itself.
Phil Schiller, Apple Fellow and head of the App Store, says that it is the first time that the company has ever created a physical award for being part of the Best Apps of the App Store.
The award comes packaged in a custom box and, while the front shows off the iconic App Store logo, the back displays a laurel wreath made out of tiny logos.
According to the report, all trophies were delivered in unison to the winners across the globe before meeting with Tim Cook virtually.
Schiller says that this year's awards have been especially meaningful as many people rely on the apps that some of these developers have made.
Check out the full story over at Digital Trends.
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Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.