Skip to main content

Apple's "game-changing" VR headset coming out in January, says analyst

Apple Vr Ar Mixed Reality Headset
Apple Vr Ar Mixed Reality Headset (Image credit: LetsGoDigital and Concept Creator)

What you need to know

  • Rumors of an Apple VR headset continue to circulate.
  • Ming-Chi Kuo says that Apple's headset will be a game-changer for the industry.
  • He also pointed to a January release date.

Apple's much-rumored VR/AR headset will be released in January 2023 and be a "game-changer" for the headset industry, according to prolific Apple insider Ming-Chi Kuo.

In a publicly-available blog on Medium Kuo stated Friday:

Apple is a game-changer for the headset industry.

Kuo says that Apple VR, which he expects to launch in January, is going to be a mixed reality headset capable of both full virtual reality and mixed reality experiences.

He continues:

Although Apple has repeatedly reiterated its focus on AR, I believe Apple AR/MR supporting video see-thru could also offer an excellent immersive experience. Therefore, the launch of Apple AR/MR will further boost the demand for immersive gaming/multimedia entertainment.

Not unsurprisingly, Kuo says Apple VR will be the "most complicated product Apple has ever designed", far more so than its best iPhones or Macs.

Kuo also touched on Apple's absence from a new Metaverse Standards forum, stating Apple doesn't need to join this because of its "significant competitive advantage" as an industry leader.

He goes on to say that Apple's rivals will try to compete with and imitate the headset from Apple, leading to rapid growth in the industry and in related services.

According to multiple previous reports, Apple's headset will be a premium product with very high-fidelity displays, Apple silicon power, and a very hefty price tag far in excess of current rival devices like the Meta Quest.

Earlier this week Apple CEO Tim Cook dropped his biggest hint yet that Apple is planning to enter the AR/VR space, telling China Daily USA to "stay tuned" to what Apple has to offer in the market.

Stephen Warwick
Stephen Warwick

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple.

1 Comment
  • How is this game changing when we don't even know the specifications?? VR has already failed in the marketplace, yet here you are holding up yet another VR system and calling it game changing? Ridiculous! Every HMD has failed to catch on in the marketplace, even Oculus is struggling. About the only place its found any utility is in limited business uses. And don't go down the AR path...the problem isn't AR content. The problem is nobody wants to look like an ***** wearing a phone on their face. Also, the connectivity in public (and even private) spaces isn't good enough for the massive backend required for AR yet. I predict this will be Apple's biggest failure.