What you need to know
- Apple's health partnership with Singapore has its first ad.
- The national program awards users for making healthy choices.
Reported by My Heatlhy Apple, Apple's Health team has partnered up with Lumihealth in Singapore to create video ads to help drive the adoption of the first of its kind national health initiative. The program, which Apple announced back in September, encourages those who are in it to stay more active and awards them with points that can be redeemed for all kinds of prizes.
The program requires an Apple Watch to participate, but the rewards that users can earn can quickly add up to offset the cost of the watch.
In order to kick off the program, Apple's Health team has been working with Singapore to create some ads with the usual Apple style. The first one, called Level Up Your Health, was announced by Kenneth Teng, a content producer who works for the Health Strategic initiatives division at Apple.
The ad shows off how small choices can generate big rewards for your health and wellbeing. Check out the new ad below:
Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.
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