Apple's iOS 15.2 adds a Store section to the TV app for movie, TV show purchase and rental

Shared With You Content In Apple Tv App On Ios (Image credit: Luke Filipowicz / iMore)

What you need to know

Apple's iOS 15.2 beta 2 release adds a new Store tab to the TV app.
People can buy and rent content without heading to the iTunes app.

Apple's recent iOS 15.2 beta 2 release makes an interesting change to the way the TV app works on both iPhone and iPad. Now, a new Store tab sits in the navigation area and houses TV shows and movies that are ready to be bought and rented.

While the content was previously available in the TV app, it was oddly interspersed with other content that the TV app offered via streaming services including Apple TV+. People could always head to the iTunes app to get their TV shows and movies, but it makes much more sense for everything to have its own place in the TV app.

As someone who still buys movies and TV shows from the iTunes Store, I’m quite happy to see a new Store section in the TV app with today’s iOS/iPadOS 15.2 beta 2. You still get kicked to the iTunes app for some purchases, but good first step toward the all-in-one approach 👍 pic.twitter.com/UmNi4lsq4TAs someone who still buys movies and TV shows from the iTunes Store, I’m quite happy to see a new Store section in the TV app with today’s iOS/iPadOS 15.2 beta 2. You still get kicked to the iTunes app for some purchases, but good first step toward the all-in-one approach 👍 pic.twitter.com/UmNi4lsq4T— Federico Viticci (@viticci) November 9, 2021 November 9, 2021

Apple's iOS 15.2 update is now in its second developer beta and will be made available to everyone eventually, although no timescale has been made available as to when that will happen.

While the best way to watch this kind of content is on an Apple TV, being able to get their favorite TV show fix on an iPhone or iPad is still important to many and I suspect the Store tab will prove a popular move for people who like to buy or rent content via the iTunes store.

The next logical step might be to do something similar with the Apple Music app, moving iTunes music purchases into the same app and killing the iTunes app for good. Maybe that's something we'll see when iOS 16 rolls around next year.

If you want to enjoy your TV shows and moviesin style, be sure to check out our list of the best Apple TV deals on the market today.

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.