Apple's reminding everyone of the tight integration between Apple Watch and iPhone

Apple Watch and iPhone (Image credit: iMore)

What you need to know

Apple Watch and iPhone are best used together.
Apple has a new marketing webpage to highlight just that.
It shows multiple examples highlighting how the pair work together.

Apple has unveiled a new marketing webpage that's aimed at reminding users just how tightly integrated iPhone and Apple Watch is. The page offers multiple different examples of cases where the two products can be used together including Apple Pay, taking calls, and taking photos.

The new webpage lives on Apple's website (opens in new tab) and follows the vertical scrolling, animated layout of other product pages on apple.com. the page starts out with a note explaining why the two products work so well together.

iPhone Plus Apple Watch Promo Screenshot (Image credit: iMore)

Get directions on iPhone and a tap on your wrist when you need to turn. Check your heart rate on Apple Watch and track it over the last hour, day, month, or year on iPhone. When you put the two of them together, they add up to so much more.

From there on out it's example after example, reminding users that they can answer a call on their watch and then take over on their iPhone. Heart rate data is another example, with the Apple Watch's small screen only showing a little date – users can switch to their iPhone for more detail. It's a similar story with the Activity app, too.

As much as Apple continues to decouple Apple Watch from iPhone by adding an on-device App Store and cellular data, the two are undoubtedly best used together. This marketing page makes that clear and Apple will be hoping it's enough to get iPhone users interested in picking up their own Apple Watch, too.

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.