Instagram could be about to fix the biggest problem with Threads

Threads Instagram
(Image credit: Future)

When Instagram launched Threads to take on Twitter, it immediately grew to a huge number of users almost overnight. That number has since dwindled and one of the big reasons could well be the lack of a web version. That, it seems, is changing.

With Threads only being available via an app on a phone, using it at a computer is impossible. That's less than ideal and now a new report claims that Instagram is getting ready to fix that oversight.

What's more, it might be about to do it very soon indeed.

Did you lose your thread?

That's according to a new report by the Wall Street Journal which claims a Thread website could launch within days. However, the report also notes that sources believe “launch plans aren’t final and could change.”

However, Instagram chief Adam Mosseri had said previously that the company was working on bringing Threads to a web browser and had suggested that there was a plan to start "using an early version internally for a week or two" as of last week.

Whether that means that Instagram's early testing has gone well and the wider launch is around the corner, we'll have to hang fire to see. Is it also possible that the WSJ report is with reference to internal testing rather than a global launch? It's possible, but one thing is clear — Threads needs that web version if it is really going to compete with Twitter, now known as X.

For those who don't yet have Threads, it's a free download from the App Store. You can sign in with your Instagram account and get started straight away with no need for waitlists and whatnot, too. The downside? It isn't available in the EU at all over privacy concerns, and it turns out that canceling an account once open is perhaps more tricky than it should be.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too. Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.

  • Jbairdjr
    The biggest problem isnt the lack of a web version. The app is just a poor copy of Twitter (or X). It's feed sucks, and nobody is using it after the first few days. Web version wont save it.
  • FFR
    Don’t think the website is their biggest problem, user engament and instagram users abandoning thread seems to be the biggest problem.

    Have they solved that?