Twitter says your tweets will have limited visibility if you break its rules

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Troubled social network Twitter has announced changes to the way it will deal with tweets that break its rules, saying that we can expect those posts to be labeled as such and be seen by fewer people.

The move, which was announced both via the Twitter Safety account and on the Twitter blog, means that people who break Twitter's policies will likely find that their tweets reach fewer people and are engaged with less as a result, although Twitter won't take action beyond that. The account won't be banned, for example, and the tweet itself won't be deleted.

As a result, anyone who has the link to the tweet will be able to see it and, presumably, the tweet will be available when viewing the poster's profile.

"Freedom of Speech, Not Reach"

In its announcement blog post, Twitter made it clear that its mission "is to promote and protect the public conversation." That means that it believes "users have the right to express their opinions and ideas without fear of censorship."

However, the post goes on to say that Twitter believes that it has a responsibility to keep people safe on its platform.

"These beliefs are the foundation of Freedom of Speech, not Freedom of Reach - our enforcement philosophy which means, where appropriate, restricting the reach of Tweets that violate our policies by making the content less discoverable," the company says.

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"Starting soon, we will add publicly visible labels to Tweets identified as potentially violating our policies letting you know we’ve limited their visibility," Twitter says, adding that it believes that the approach is more transparent than other approaches.

Tweets that have these labels applied won't have ads placed alongside them either, perhaps in an attempt to appease advertisers who remain concerned about the kinds of content available on Twitter since Elon Musk's $44 billion buyout in 2022.

Twitter also says that it's working to allow people to appeal a label if they want to.

This will all apply to Twitter's app and website and is something that will only have been possible thanks to the fact there are no third-party apps available. That change came when Twitter killed off its API, leaving the official Twitter app as the only game in town. That's the case no matter what device you're using and even the very best iPhone is limited to Twitter's first-party app today.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.