TikTok trademark suggests it is preparing Apple Music and Spotify rival
TikTok Music could be on the way.
TikTok's parent company ByteDance has filed a trademark application for a new TikTok Music service that could be used to purchase, play, share, and download music.
A new trademark application was filed with the USPTO in May. As reported by Business Insider, the application is for an app that can be used either on a computer or a smartphone "allowing users to purchase, play, share, download music, songs, albums, lyrics, quotes, create, recommend, share his/her playlists, lyrics, quotes, take, edit and upload photographs as the cover of playlists, comment on music, songs, and albums."
The trademark also has provisions for the sharing of other digital content including music, photos, videos, apps, live streaming, and a karaoke function.
TikTok social media?
The trademark is clear proof that the hit video platform is trying to branch out into music streaming to compete with the likes of Apple Music and Spotify, currently the best iPhone apps for streaming music on devices like iPhone 12 and iPhone 13. However, the trademark also has plenty of scope for other functionality, such as sharing photos, that make it sound as much like a social media platform as a streaming service. This could just be because the trademark is designed to be broad in scope to cover any possible future endeavors.
However, TikTok's expansion into music streaming seems nailed on. The trademark also has provisions for advertising that could be used to power its music streaming platform the same way Spotify does, possibly with the option of paid tier.
Given this application has not been reviewed yet, the USPTO will have to review the trademark filing before granting it, although that should hopefully be a formality for parent company ByteDance, to whom it belongs.
As BI notes TikTok already runs a streaming app called Resso in India, Brazil, and Indonesia that has seen some success. The report cites experts who say that it would be unlikely ByteDance has filed for such a trademark without having any intention of actually pushing ahead with such a service, indicating the filing is a good sign TikTok Music might be a real thing someday soon!
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9