Bang & Olufsen launches new Beoplay HX noise-canceling headphones at $499

Bang Olufson Beoplay Hx White
Bang Olufson Beoplay Hx White (Image credit: Bang & Olufson)

What you need to know

  • Bang & Olufson today announced the new Beoplay HX headphones with active noise cancelation.
  • The new headphones come in three colors and sell for $499.

Bang & Olufson today announced the new $499 Beoplay HX noise-canceling headphones, available in three different colors. While Black Anthracite is shipping right now, Timber and Sand colors will have to wait a few months.

As you'd expect from a pair of $499 headphones in 2021, these things are not only wireless but also support active noise cancelation. We're told that a 35-hour playtime should be expected and you can of course make calls thanks to the usual array of microphones and whatnot, too.

With the latest generation of adaptive active noise cancellation, Beoplay HX effectively removes background noise. Premium materials and a close-fitting design ensure effective sound isolation, so you can keep your listening experiences to yourself - ideal when you're working from home and don't want to disturb your family. Four dedicated microphones ensure that when you have to make a call, clarity is optimized.

The new Beoplay HX headphones do look a little like Apple's AirPods Max and the price point will undoubtedly see the to pairs compared. But unlike Apple's headphones, the Beoplay HX support custom audio profiles via the BeoSonic app on your iPhone.

Beoplay HX are finely tuned by our industry-leading engineers to ensure you hear your music the way the artist intended. Custom-made 40mm drivers with neodymium magnets deliver a precise and immersive listening experience. You can also customize your sound profile via BeoSonic on the Bang & Olufsen App as well as change ANC levels to match your needs wherever you are.

That, and more, makes these an interesting proposition if AirPods Max aren't your thing. You can bag your new Beoplay HX headphones right now. Not taken with them? Check out some of the best noise-canceling headphones already available to buy.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.