Beats by Dre launches 'It's The Music' campaign for Beats Studio Buds

Cori Leray Beats Studio Buds
Cori Leray Beats Studio Buds (Image credit: Beats by Dre)

What you need to know

  • Beats by Dre has launched a new "It's The Music" campaign.
  • The videos feature songs from a range of artists and, of course, highlight the new Beats Studio Buds.

Beats by Dre has launched a new campaign called "It's The Music" that features a range of artists as well as the brand's new Beats Studio Buds wireless earbuds.

The new video posted earlier today features Coi Leray who highlights "Attic" by SpotemGottem in the video.

For Coi Leray, nothing goes harder than "Attic" by SpotemGottem with the new Beats Studio Buds.

The next video features tennis legend Serena Williams, who highlights "Black Magic" by Kelly Rowland.

Music can make waves. For Serena Williams, it's all about connecting deeper with Kelly Rowland's "Black Magic." ✨

Another video features Druski who showcases "Forever After All" by Luke Combs in his video.

You may know Druski as the guy making the world laugh, but a song like "Forever After All" by Luke Combs brings him to tears in his Beats Studio Buds. 🥲

The last and first video posted earlier this week features Roddy Ricch who features "March Madness" by Future.

When Roddy Ricch plays "March Madness" by Future in his new Beats Studio Buds, the energy of every flow takes off. 🚀

Apple launched the Beats Studio Buds a couple of weeks ago after months of leaks and celebrities being seen with the new earbuds. The headphones boast the usual bass response expected from the Beats brand as well as noise cancellation and first-class compatibility across iOS and Android.

With two distinct listening modes, you are in total control of your sound. Active Noise Cancelling (ANC) continuously blocks unwanted outside noise using a finely-tuned filter that dynamically adapts to your surroundings. When you need to hear the world around you, switch to Transparency mode at the press of a button. The external-facing microphones mix the sounds of your surroundings back in with your music for a natural, 'open' listening experience.

You can order the Beats Studio Buds now for $150 from Apple. If the earbuds aren't your thing, check out our list of the Best true wireless earbuds 2021.

Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.