BlackBerry CEO supposedly says dumb things about the future of tablets, but what are the smart things?
BlackBerry CEO Thorsten Heins was quoted today as saying tablets didn't have much of a future, product or market-wise. Given the huge, and still growing success of the iPad, even the idea sounds ridiculous. Here's what Bloomberg posted:
I love a good CEO-snap story as much as the next blogger. Almost every time Ballmer or Schmidt open their mouths, it's gold for everyone in our industry. Hell, the previous leadership at BlackBerry, co-CEOs Jim Balsillie and Mike Lazaridis, said amongst the dumbest things in the recent history of mobile. To see such affluent, powerful people come off as utterly out of touch with reality is about as great a shot of schadenfreude as it gets. So to think the only man currently responsible for a purely mobile computing company on the planet -- BlackBerry carries no legacy desktop or services business -- doesn't think there's a future in the most computer-like form of mobile technology today is... stupefying.
Granted, he wasn't talking about today, but about 5 years from now -- and the velocity of mobile makes it difficult if not impossible to predict the market even a couple of years out, never mind five -- but I'd put good money on the tablet having a bigger future than the desktop for most people, most of the time. That's why Steve Jobs reportedly said the iPad was the most important product of his life.
BlackBerry's version of the tablet, the PlayBook, hasn't been anywhere nearly as successful to date. I've gone on record as saying the PlayBook was probably an ill-advised distraction that led to BlackBerry being even further behind in the phone business than they might otherwise have been, and for BlackBerry it certainly doesn't seem to have been a good business model.
Here's BlackBerry PR's response:
And Kevin Michaluk of CrackBerry sums it up this way:
The futurist in me wants to take that a step further, to where the computing is decoupled from device, and the "brains" are a constant thing we always have with us, hooked in everywhere, capable of being expressed as a phone or tablet or laptop or desktop or holodeck for that matter. All my stuff, existing everywhere, accessible everywhere, through any hardware interface available.
In that world, interface becomes commoditized. Panels, even beautiful ones, would be utterly interchangeable and transfigurable. In that future, what would an iPhone or iPad look like? What would an iTV or iWatch look like? Manifestations?
Yes, Heins' comment came off sounding ludicrous in the context in which it was presented, and if that's how it was given, he deserved the headlines he got this morning. But funny blog headlines only last a few hours or days. In the greater context, and in the way BlackBerry has been positioning themselves, and in the way Apple has been building out iOS, and in the way Microsoft could figure out 3 screens and the cloud, and in the way Google could take Android or ChromeOS, given some time and coherent thought, the idea of ultra-personal computing 5 years in the future is fascinating.
Feel free to lay into the CEO of BlackBerry in the comments if that's your thing, but also let me know -- where do you see the future of tablets and of computing in five years?
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Rene Ritchie is one of the most respected Apple analysts in the business, reaching a combined audience of over 40 million readers a month. His YouTube channel, Vector, has over 90 thousand subscribers and 14 million views and his podcasts, including Debug, have been downloaded over 20 million times. He also regularly co-hosts MacBreak Weekly for the TWiT network and co-hosted CES Live! and Talk Mobile. Based in Montreal, Rene is a former director of product marketing, web developer, and graphic designer. He's authored several books and appeared on numerous television and radio segments to discuss Apple and the technology industry. When not working, he likes to cook, grapple, and spend time with his friends and family.
And BlackBerry will be gone the day after tomorrow.
Kicked down the Palm staircase.
What Heins meant: "We give up. Apple won."
I dont see tablet going away now in five years, as the kind of impact they have make, its made human computer interaction more natural, a device which can be easily used by any age group, with such a less learning curve, it has limitations though, and so does with any product, their is no silver bullet, but yah I am sure its going to get better and better. Take first generation iPad and current one, you can see the difference.