Let's be honest here — most mobile browsers feel like desktop browsers stuffed into the confines of your smartphone, except with less functionality. Sure, we're used to it at this point, but do you ever really step back and think about if the browser you use daily to find low-energy pasta recipes or figure out whether or not it was the same guy in both Jurassic Park and Merlin is actually working with your mobile device and not against it? Thankfully, one Utah-based startup has, and today it launched a browser created specifically for smartphone use. Called Cake, the browser app allows you to easily refine your search as well as swipe back and forth between direct search results instead of needing to keep going back to the original list of links over and over again. (Also, to save you a search, yes, Sam Neill played both Grant and Merlin.)
- Cake - Free - Download now
Along with the global launch of Cake for iOS and Android, the company also announced it has raised $5 million in funding from Peak Ventures, Pelion Ventures, and Kickstart Seed Fund to further improve the app.
When you go to perform a search with Cake, you no longer have to worry about dealing with the time-consuming middleman that is navigating the search result index page. Instead, when you type your search into the search bar at the top and tap go, you'll immediately be shown the best result. If that doesn't give you the answers you seek, all you need to do is swipe left to view other related pages. While this may feel a bit strange — kind of like you aren't controlling your search result fate because you can't click only on the links you want — it does save you a lot of time. You may also end up browsing results you wouldn't have normally clicked on otherwise, allowing you to get some new perspectives on whatever you're searching for.
That being said, Cake does allow you to customize your search results up to a point. Much like in a normal Google search, you can designate if you're looking for image, video, news, or shopping results. When searching for an image, you can choose to specify what source you prefer to get your results from (Cake offers Giphy, Bing, Google, Flickr, Imgur, Picsearch, Pixbay, and Unsplash). When looking for the best place to buy something, Cake allows you to toggle between popular online retailers such as Amazon and Ebay. And, if you're the type of person that just enjoys perusing the web without searching for anything in particular, you can choose to simply check out the top sites pertaining to broad topics like Tech and Cooking.
All good things aside, though, I'm going to go out on a limb and say Cake isn't for everybody. As I mentioned before, because you aren't selecting search results from an index of links, you may have to view some results you don't care for. And, because the interface is so unlike any other popular browser, some actions seem particularly awkward — specifically, backing out of your current search to start a new one, or switching from searching for news results to searching for videos. However, it's nothing that you wouldn't get the hang of once you got used to the app.
If you'd like to try Cake for yourself, you can download by visiting the Cake website or by clicking the link below.
- Cake - Free - Download now
Do you think Cake will revolutionize the mobile browser format? Share your opinions in the comments!
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Tory Foulk is a writer at Mobile Nations. She lives at the intersection of technology and sorcery and enjoys radio, bees, and houses in small towns. When she isn't working on articles, you'll likely find her listening to her favorite podcasts in a carefully curated blanket nest. You can follow her on Twitter at @tsfoulk.