What you need to know
- A new survey looked for feedback about the new iPhone SE from carriers.
- Representatives said that demand for the iPhone SE is lower this year despite its recent update.
- One worker said that "not many people know it came out."
The new iPhone SE doesn't seem to be doing too well at carrier stores in the United States.
According to new data from analytics firm Wave7 (as reported by PCMag), over half of the carrier representatives said that demand is weaker this year for the iPhone model despite its recent update.
As for why the new iPhone SE isn't doing well, one representative said that "not many people know it came out." Another said that customers seem to be opting more and more for larger phones even with a higher cost.
According to the report, Apple's biggest opportunity with the low-cost iPhone, and the iPhone in general, might be in India more than in the United States.
The new iPhone SE features the same design as the last model but was updated with support for 5G as well as the latest A15 processor that also powers the iPhone 13 lineup. Apple also claims that the new chip enables better battery life and camera performance.
Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.
The question is, what do people buy instead? If it's one of the more expensive models, Apple did everything right :).
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