What you need to know
- Apple's iPhone sales rocketed 160% in April compared to March in China.
- Apple reportedly sold 3.9 million phones in the country.
- The report warns that there could still be rocky times ahead for Apple elsewhere.
A report suggests that Apple's iPhone sales in China rocketed 160% in April compared to March, suggesting Apple's retail operation may be on the road to recovery in the country.
As reported by CNBC:
Apple sales in China continued to recover in April, thanks in part to the release of a cheaper iPhone.
It comes as the world's second-largest economy slowly reopens again after the coronavirus forced store closures earlier this year that caused sales to plummet.
The report notes that February was a tough month for Apple, with sales falling 60% compared to last year for the iPhone in China. February marked the peak of the outbreak, and Apple stores were closed for a number of weeks. Since reopening stores in mid-March, Apple has reportedly sold 1.5 million smartphones in March, and 3.9 million in April.
According to the report, the iPhone SE was one of the biggest reasons for the jump, CINNO Research stating that the latest handset from Apple accounted for "24% of all of Apple's 3.9 million iPhone sales in April." The SE accounted for 8% of shipments in April, but one analyst cautioned that this may not necessarily reflect demand.
Despite the big jump, the pandemic could have a big impact on China for the rest of the year:
"It's still tough. It's tough not only for Apple but also all smartphone makers. For Apple it's tough because right now, the economic situation is not so good and consumer sentiment has not fully returned to the normal levels," Wong said.
He added that consumers may choose mid-to-low-range smartphone models. Apple has only one device in that category — the iPhone SE — whereas other vendors, such as Chinese phone-makers Xiaomi or Huawei, can cater to customers looking for cheaper handsets.
The suggestion here is that due to financial pressures, savvy customers may turn away from the iPhone towards cheaper vendors like Xiaomi or Huawei.
We may earn a commission for purchases using our links. Learn more.
Apple loses number one tablet spot to Huawei in China
Despite a surge in demand for tablets, shipments in China fell by 30% in the first quarter of 2020, and Apple lost its top spot to Huawei.
Apple's Sydney store to reopen May 28
Apple's newly-renovated flagship store on George St. in Sydney will reopen from Thursday, May 28, in line with social distancing guidelines and for limited hours.
Apple pushes tons of app updates to the App Store, hoping to make them work
Friday saw a lot of people reporting that they couldn't make iPhone and iPad apps launch anymore. There was a workaround, but Apple seems to be hoping to fix it by re-releasing a ton of app updates.
Your iPhone 11 Pro will love these screen protectors!
The screen on your new iPhone is very expensive to replace. Because of this, you may want to consider buying an inexpensive screen protector