This circular Apple Watch concept is sure to divide opinion

Circular Apple Watch
Circular Apple Watch (Image credit: Phone Industry)

What you need to know

  • An Apple Watch Series 6 concept has surfaced on the internet.
  • It's circular.
  • This definitely seems like it could divide some opinions.

A concept showing off a circular Apple Watch has surfaced on the internet, and boy is it striking.

The concept comes from Phone Industry and was spotted by Yanko Design who state:

What could the Series 6 possibly do to be different from (and better than) the Series 5? A concept creator by the name of Phone Industry's envisioned a radically different, circular Apple Watch 6… because why not. It features a Samsung Galaxy-inspired circular body and dial, with a thin bezel around the edge, and a speaker grill at the very periphery of the dial. It also ditches the rotating crown for a more standard tactile button.

The video is a trailer concept for the Apple Watch Series 6, take a look!

Rumors about the next Apple Watch have been relatively quiet, particularly because of all the hype around Apple's next iPhones, and news dominated by the coronavirus outbreak in China. The most recent report we heard about an Apple Watch was the suggestion that Apple may be planning to release a (PRODUCT)RED Apple Watch, however that was a Series 5 model.

The round watch model is not a new concept, either for standard watches or smartwatches. Samsung utilizes the round form factor very well in its Samsung Galaxy Watch lineup.

However, with five beautifully square iterations, Apple has really cemented the square design as part of the Apple Watch's identity, which makes us think that this idea will almost certainly remain a pipe dream. But that doesn't mean we can't ogle (or perhaps recoil in horror) at this concept. What do you think? Let us know below!

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9

  • I might be okay with a circular Apple Watch, but this concept model:
    (A) Is waaaaaay too thick.
    (B) Doesn't have a Digital Crown, which is one of the primary ways of interacting with the Apple Watch.
  • (C) How would we change bands?
  • The same way you do on the square one. I am down with apple releasing a few different watches. I find myself buying WearOS watches because there are so many different ones. Add in Garmin and fitbit to the mix and I have a small collection now. I have a "regular watch" collection too, but the smartwatches are so much fun now.
  • I think there’s a sizable contingent of people (including myself) out there who would buy a round watch from Apple. I don’t understand the apparent horror some people express about it, unless they’re assuming that a round Apple watch would somehow replace the existing design. Why wouldn’t Apple sell both?