What you need to know
- Consumer spending on the top 100 subscription apps increased 34% year-over-year in 2020.
- Spending on the App Store almost quadrupled spending on the Play Store.
As reported by analytics firm Sensor Tower, consumer spending on the top 100 non-game subscription-based apps increased a whopping 34% YoY from $9.7 billion in 2019 to $13 billion in 2020. According to the data, these apps took up almost 10% of all in-app purchase revenue from last year.
Apple's App Store also continues to dwarf the Google Play Store in spending, almost quadrupling the consumer spending on subscription apps.
The Play Store did, however, outperform the App Store when it came to year-over-year growth for spending on subscription apps.
Apple's latest changes to the App Store focus on privacy, requiring apps to display how they use user data.
Master your iPhone in minutes
iMore offers spot-on advice and guidance from our team of experts, with decades of Apple device experience to lean on. Learn more with iMore!
Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.