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Counterpoint Research: Apple now has 100 million user base for the Apple Watch

Apple Delivers Apple Watch Series 6
Apple Delivers Apple Watch Series 6 (Image credit: Apple)

What you need to know

  • There are now 100 million Apple Watch users.
  • About 30% of iPhone users in the United States are buying an Apple Watch.

The Apple Watch continues its worldwide domination of the smartwatch industry, according to new data from Counterpoint Research.

Senior Analyst Sujeong Lim said that, according to the firm's research, the attach rate of an Apple Watch to an iPhone is now as high as 30% in some countries. Their analytics also estimated that Apple has officially crossed the 100 million mark with its Apple Watch user base.

"The smartwatch attach-rates for smartphones have been steadily rising. Apple's ecosystem is seeing a greater attach rate as the brand continues to bake in attractive designs, health features and related services around it. Apple Watch's user base crossed the 100-million mark for the first time during the quarter ended June, capturing the lion's share of the smartwatch user base globally. The US continues to be the key Apple Watch market, contributing to more than half of its user base, with an attach rate of close to 30%."

Counterpoint Research Apple Watch August

Counterpoint Research Apple Watch August (Image credit: Counterpoint Research)

In addition, Lim said that many of the features that the Apple Watch made popular are now coming to other brand's smartwatches are more competitive prices.

"Looking at the success of Apple Watch, more OEMs have entered the smartwatch market with a relatively less advanced OS but comparable fitness and health-related features, and stylish designs at affordable prices targeting hundreds of millions of potential users globally. The pandemic has further pushed consumers towards being more health-conscious and features such as SPO2 and heart rate monitoring have trickled down to the sub-$100 smartwatch segment. The sub-$100 smartwatch segment grew a massive 547% annually, highlighting its mass-market reach."

Apple is expected to release a new Apple Watch Series 7 at a virtual event this fall. The latest Apple Watch is expected to come with a new design, larger display, and potentially some new health features.

Joe Wituschek
Joe Wituschek

Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.