What you need to know
- The EU is launching a sweeping new inquiry.
- It will probe voice assistants like Siri and Alexa.
- EU watchdogs are concerned about competition turning into a monopoly.
The EU is launching a sweeping inquiry into the internet of things and voice assistants like Siri and Alexa.
As reported by Bloomberg:
EU Competition Commissioner Margrethe Vestager told reporters that big companies using their power could "very quickly" turn markets from competition into a monopoly. Vestager said that voice assistants were at "the center of it all", specifically naming Siri and Alexa:
According to the report, the EU is seeking information from 400 different companies, regarding everything from voice assistants to fridges, washing machines, and smart TVs. Its findings will be published next year, with a followup in 2022. Vestager continued:
The report notes one such aspect of the issue, voice requests, which often direct users to singular services, for example, until very recently Apple's HomePod has only offered music playback through Apple Music.
Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple.
Hey Siri, ask Alexa to play something from Google Music.
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