Expect tomorrow's Apple event to bring iPad Pro price increases, says analyst

Best iPad for artists
Best iPad for artists (Image credit: iMore)

What you need to know

  • New iPad Pros will apparently cost more than the previous models.
  • Tomorrow's Apple event is expected to bring new tablets and other announcements, too.

Tomorrow's Apple event is expected to bring a new iPad Pro lineup, but you should expect it to also bring a price increase as well. That's according to a new note by Wedbush analyst Dan Ives.

The note, reported by 9to5Mac, suggests that we can expect the new iPad Pro units to come with a "modest" price increase.

To refresh memories, the iPad Pro currently starts at $799 for the 11-inch model with 128GB of storage. The larger 12.9-inch model starts at $999, again with 128GB of storage. It's that latter device that's expected to see the biggest changes this year, with a rumored Mini-LED screen set to arrive. It also happens to be the tablet that we think is the best iPad for graphic designers, too.

In the same note, Ives notes that Wedbush expects Apple to see strong sales throughout the year, thanks in part to the iPhone 12 supercycle.

We believe Apple is still in the middle innings of its biggest product cycle year ever across iMacs, iPads, AirPods, Apple Watch, and of course the iPhone 12 supercycle which is set to be followed by the iPhone 13 unveil this Fall.

The impending iPhone 13 launch is also expected to help out here, according to the report.

Apple last refreshed the current iPad Pro lineup last year, and even then it wasn't a huge revamp for a product that has proven popular among iPad power users.

Oliver Haslam

Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.

Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.