Facebook gobbles up conversation platforms Branch, Potluck, but can they make conversations less annoying?

Branch Media, the company behind conversation platforms Branch and Potluck, has been acquired by Facebook. The team will be responsible for forming Facebook's new Conversations group, though Branch and Potluck will remain products outside of Facebook. Josh Miller, co-founder of Branch, announced the move in a Facebook post:

We will be forming Facebook's Conversations group, based in New York City, with the goal of helping people connect with others around their interests. Their pitch to us was: "Build Branch at Facebook scale!"

Are you excited to see Branch-like conversations come to Facebook? Let us know in the comments below.

Source: Josh Miller

Joseph Keller

Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.

  • This is great! I'm sure this will enhance the Facebook platform. Sent from the iMore App
  • Wow! Facebook is so big that it's "gobbling" up other companies - of course, in the best interest of improving their service.
    What's the next big thing that Facebook will offer to its droves of fans? Sent from the iMore App