Facebook reportedly wants to deliver your news with Paper

If there aren't already enough ways to get news focussed content on the web and our mobile devices, it looks like Facebook might be set to get into the space as well. According to re/code, Paper is Facebook's answer to Flipboard, and it could be with us as soon as this month.
The product is known as “Paper,” according to a source familiar with the matter, and it is similar to Flipboard, a buzzy mobile-focused news reading app. Paper looks to be either a standalone mobile application or a Web experience suited to mobile devices, according to this person. Facebook could launch the app before the end of January, this person said, though the timetable could change.
News content, with updates from your Facebook timeline thrown in for good measure. The question isn't so much what, but why?
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