Apple is roundly expected to announce its first mixed reality headset this year. Now, the headset that's been dubbed Reality Pro is at the center of a new report that claims even some of those inside Apple aren't fully sold on the project.
According to that report, some inside Apple aren't convinced about the mixed reality headset's potential, especially given the high price that people will be expected to pay. In fact, some have even reportedly left the Reality Pro project altogether because of their doubts.
But Apple is expected to push ahead, with the report also adding fuel to the release window fire — Apple will announce the headset in June 2023, it says.
Mixed up reality
The New York Times report claims that "there are concerns about the device’s roughly $3,000 price, doubts about its utility, and worries about its unproven market."
While some employees are said to have left voluntarily, others were reportedly fired over a perceived lack of progress — we've been hearing rumors of Apple working on this headset or something like it for years.
The headset is expected to cost around $3,000 thanks to the technology involved. Mac-like chips will power it, while cameras will scan its surroundings and two 4K displays will show users what they need to see. But in a world full of failed headsets, asking people to spend $3,000 on one made by Apple could be a hard sell.
Apple also isn't normally the one entering a market that is yet to mature. Instead, it prefers to join later as it did with the iPad in 2010 and the Apple Watch in 2015. By contrast, the rest of the AR and VR industry seems to be waiting on Apple to create a market that not everyone is convinced exists. Not least those inside Apple.
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Oliver Haslam has written about Apple and the wider technology business for more than a decade with bylines on How-To Geek, PC Mag, iDownloadBlog, and many more. He has also been published in print for Macworld, including cover stories. At iMore, Oliver is involved in daily news coverage and, not being short of opinions, has been known to 'explain' those thoughts in more detail, too.
Having grown up using PCs and spending far too much money on graphics card and flashy RAM, Oliver switched to the Mac with a G5 iMac and hasn't looked back. Since then he's seen the growth of the smartphone world, backed by iPhone, and new product categories come and go. Current expertise includes iOS, macOS, streaming services, and pretty much anything that has a battery or plugs into a wall. Oliver also covers mobile gaming for iMore, with Apple Arcade a particular focus. He's been gaming since the Atari 2600 days and still struggles to comprehend the fact he can play console quality titles on his pocket computer.