What you need to know
- Google has confirmed the Pixel 6 and Pixel 6 Pro.
- It has also confirmed Google Tensor, the company's first self-made chip for Pixel.
We are most likely a little over a month away from Apple's September event where the company is expected to announce the iPhone 13 and Google, out of nowhere, decided it wanted to step right into the path of you and your new iPhone.
Earlier today, Google publicly confirmed not only the Pixel 6 but the Pixel 6 Pro (opens in new tab), its first truly high-end Pixel phone. It also revealed the Google Tensor, the company's first system-on-a-chip that has been specifically designed for its Pixel phones.
While anyone can argue over the design of the new Pixel 6 and Pixel 6 Pro, we can all agree that Google is finally going for it here. With the original Pixel all of the way to the Pixel 5, the company has been playing in the low to mid-range space. With these new Pixels, they are finally trying to position themselves directly against the iPhone and iPhone Pro models as well as Samsung's top-tier offerings.
One of the things that scream Google's intentions is the existence of the Google Tensor chip. The new chip, which has been adapted from the company's cloud-computing chips for mobile, is a big sign that tells everyone that Google means business when it comes to its phones now.
At this point, we don't know much about what to expect from the new hardware from Google. We don't know what the camera performance is exactly or what speeds we can expect out of the new chip. However, it does look promising, according to early looks that Marques Brownlee (MKBHD) and Dieter Bohn from The Verge got this week. You can check out both of those videos below:
The Pixel 6 and Pixel 6 Pro are expected to be announced at an event this fall. Google's fall event usually occurs in October, which explains why they felt like teasing the new phones before Apple has its chance to announce (and most likely release) the iPhone 13 before they've even had a say.
Joe Wituschek is a Contributor at iMore. With over ten years in the technology industry, one of them being at Apple, Joe now covers the company for the website. In addition to covering breaking news, Joe also writes editorials and reviews for a range of products. He fell in love with Apple products when he got an iPod nano for Christmas almost twenty years ago. Despite being considered a "heavy" user, he has always preferred the consumer-focused products like the MacBook Air, iPad mini, and iPhone 13 mini. He will fight to the death to keep a mini iPhone in the lineup. In his free time, Joe enjoys video games, movies, photography, running, and basically everything outdoors.
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