Apple Watch Series 8 has fresh competition as a bunch of new Fitbits are announced

The new fitbit lineup
(Image credit: Fitbit)

The wearable space continues to get crowded as we head into the fall, with Fitbit (owned by Google) announcing three new devices to its lineup.

The newly announced Inspire 3, Versa 4, and Sense 2 enter the Fitbit family. The company is touting all the wearables' versatility citing that "whether you're focused on improving your mental health, gearing up to run a marathon, or starting a new health and wellness routine, you have a range of easy-to-use devices to choose from."

The Inspire 3 is the cheapest of the three and is billed as an entry-level Fitbit. It has 10 days of battery life and a color display to show you all your important metrics.

The Versa 4 focuses more on fitness as it has over 40 different exercise modes, plus premium features like built-in GPS and Daily Readiness Score. It has impressive battery life too, lasting six days on a single charge.

Lastly, the Sense 2 is Fitbit's most direct competition to the Apple Watch, as its most "smartwatch-y" device. With stress tracking capabilities and sensors that can help detect AFib, you'll see just how similar it is to the Apple Watch. However, with over six days of battery life and a skin temperature sensor, it has a slight leg up in some aspects over what Apple currently offers.

Apple Watch Series 8 is just around the corner

Fitbit may have a slight headstart by announcing its new products a couple of weeks before Apple launches the Apple Watch Series 8, but don't count Apple out just yet.

The rumors of a new Apple Watch SE, the Series 8, and the potential for an Apple Watch Pro mean Apple could come out swinging and blow these new Fitbits out of the water.

Of course, no one will know what Apple's best Apple Watch will do until September 7, 2022, when they take the stage. One thing is for certain; the competition for the Apple Watch has never been more fierce.

Luke Filipowicz
Staff Writer

Luke Filipowicz has been a writer at iMore, covering Apple for nearly a decade now. He writes a lot about Apple Watch and iPad but covers the iPhone and Mac as well. He often describes himself as an "Apple user on a budget" and firmly believes that great technology can be affordable if you know where to look. Luke also heads up the iMore Show — a weekly podcast focusing on Apple news, rumors, and products but likes to have some fun along the way. 

Luke knows he spends more time on Twitter than he probably should, so feel free to follow him or give him a shout on social media @LukeFilipowicz.