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Here's what the Apple Watch Edition try-on process looks like

Though we at iMore haven't yet been feeling fancy enough to go try on an Apple Watch Edition, Leah Yamhshon and Caitlin McGarry at Macworld each visited an Apple flagship store for an appointment, then chatted about their experiences.

It's a great read if you're curious about Apple's Edition try-on process — no, you don't need to prove your wealth to get a peek at rose gold, nor is there any pressure to buy the thing — and highlights what, to me, is most important about the try-on experiences:

Leah: My Edition appointment was the exact opposite: It was just me and a different associate, and he was really enthusiastic about the Watch. He asked me right off the bat if I had a chance to look at any of the styles and sizes or if I wanted him to go through the best combinations (to which I quickly replied: "38mm, rose gold, rose gray Modern Buckle, let's do this.").While we waited, he guided me through the display watch (which is just like the ones found at the Watch/Watch Sport demo stations—a mounted Watch connected to an iPad that displays more info as you navigate through the Watch's functions) and answered every question I threw at him: He told me all about the gold-making process, the weight differences between the Watch, Sport, and Editon, what each of the buttons do, more about its Taptic Engine, and what some of his favorite Watch features were. He knew what was up, and really tailored the appointment to my interests. He also asked me what features I was most excited about and what I wanted to use the Watch for, so he could specifically guide me through those features. It was awesome.Caitlin: That sounds exactly like my Watch Sport/steel Watch demo! Apple should standardize appointment procedures so everyone gets exactly the kind of customer service you detailed, no matter which Apple Watch they plan to buy. The only reason Editions necessitate separate appointments is because of the high level of security those gorgeous gold things require.

I have no plans to put down twenty grand on a first-generation Apple Watch, but after hearing Leah and Caitlin's experiences, I may go try on a rose gold Edition at some point, just to do it outside an Apple event. They're flamboyant and exclusive and not at all practical, but hey — at least Apple seemingly understands this and builds their appointments accordingly.

Source: Macworld

Serenity was formerly the Managing Editor at iMore, and now works for Apple. She's been talking, writing about, and tinkering with Apple products since she was old enough to double-click. In her spare time, she sketches, sings, and in her secret superhero life, plays roller derby. Follow her on Twitter @settern.

24 Comments
  • OMG... That thing is thick ugly (Unless they photoshopped wrong)... About 2.5x iPhone 6 thick?
  • It is also as thick as a stack of 6 Loonies, or 6.5 US quarters, tall. To those who argue it isn't thick ... we all know that it will get thinner over time like all Apple products. Are you then going to argue that it's too thin? I doubt it.
  • 2.5 times larger than iPhone 6? The iPhone 6 is 6.9mm and the iPhone 6 Plus is 7.1mm and the Apple Watch is 10.5mm so it is just thicker than an iPhone 6. Not even 1.5 times thicker so def not 2.5 times thicker. To put that into comparison for you the Moto 360 is 11.5mm in thickness so it is thinner than a Moto 360 unless my very quick research has wronged me.
  • To shamelessly reply to my own post. I don't think anyone called the Moto 360 too thick although I did try it on and it wasn't a small device, but I was more worried about the size not as much about the thickness.
  • Oh, I for one have certainly called the 360 too thick. And too big in general. The straps look too thin bc the diameter of the face is just so large. I played with the demo Apple Watch at the store. It's not as thin as I would like it to be, but I'm worn my Pebble long enough to have been used to it. My only other watch is as thin as the metal link band. Sent from the iMore App
  • 10.5 mm vs 6.9mm ...... 2.5x?
  • Nice! But shouldn't the article be titled "What the Apple Watch Edition try-on process *is* like"? (instead of "looks like"). Considering that there are no pictures I mean. I was expecting pictures.
  • Fair! There are lots of pictures in the linked article, though. :)
  • It's not "17,000 more rose gold" more like 2-3k.
  • Exactly; the remaining $10K+ of the price is for the Apple logo on the bottom.
  • Most estimates I've seen say it's even under $1000 worth of gold. Either way Edition Watches are definitely overpriced by more than ten grand.
  • I looked it up based on what gold is worth and just the weight in gold is close to 3k. Definitely not under 1k. The Apple Watch edition has about 2 troy ounces which equals 62.2 grams. That works out to about 2.19 ounces. Gold right now is appx $1600-$1800 an ounce. I'll let you do the math, but no where is that under 1k in gold.
  • Gold is currently at $1,199.35 per troy ounce. it hasn't been $1600 to $1800 for about two years now. I would be interested where you obtained the actual gold weight of the Apple Watch Edition, though.
  • I wouldn't bother wasting their time with something I know I'm not going to buy. It would be like me walking in to take a Lamborghini for a test drive. Sent from the iMore App
  • Since the Edition Watch is internally the same as the Apple Watch, it's probably more like taking a gold-plated Toyota for a spin. At least with the Lamborghini, you get a different car. People who buy the Edition Watch are suckers IMO.
  • OMG you seriously have to put a NEGATIVE spin on ALMOST EVERYTHING posted on this site. Do you ever have some sort of positive input or happy excitement about a post? Sent from the iMore App
  • I think her analogy is a good one as the different apple watches are only different on the outside. I do hate that you have to jump all the way to steel in order to get the sapphire crystal display. Oh well, I guess it doesn't affect me either way as I'm holding off on the first edition. For once this is an apple product that I would like to see her thinner, but I also want improved battery life so it is a wash. Sent from the iMore App
  • Clearly you haven't bought gold jewelry or do not have any idea about how product development works......First things first ....every metal is different and by different I mean they have different machining processes, different jigs to hold the material and the process flow is different. Think about working with glass vs metal....this might be counterintuitive but yes it is that different.......second the weight of gold watch does not imply the cost......gold is very soft and comes in billets which are very hard to recycle once machined because of the inconsistency in density.......Thirdly please remember that a product is just not the sum of its parts and the bill of materials.....there is years worth of research that goes into every single technology and the premium you pay is the cost of innovation..........for example a simple customized structure holding jig takes months of repetitive runs to design ....so yes all these things are combined into the product price ........Lastly if you ever go buy gold jewelry from a store or a goldsmith... please ask the what the making,crafting, machining charges are......they will always be 1/3rd or more the cost of the product because of the fact that gold is softer and so harder to control quality and machining. Do this experiment yourself....go find any other gold product that is less than $25000 and has the same level of sheen as the apple watch with as large a surface area.....you will be hard pressed to find one because people cover up large exposed areas of gold with designs because its hard to make it so flawless.......so please educate yourself and stop complaining ..... its not for you
  • Let's be real here the only reason it is so expensive is because it can be because it's an Apple product. If you are looking at as being overpriced yes of course it is. But Apple can do it because they cater to higher end clientele than many of the current mass electronics manufacturers. There are many (although certainly not all) that view Apple products as status symbols so of course the people in that group will look at this product as a way to separate themselves from the people buying the regular versions of the watch. And by charging so much Apple can guarantee them that the average Joe on the street wont be rocking the same watch they are. This price has nothing to do with value of materials it is made with.
  • admitted that the price might be slightly inflated but so is everything else thats made out of solid gold....you know why my friend? because Au is rare its hard to mine.....demand is more than supply and you know what creates a status symbol? ....rare things....you know why the rich people like it because they know its exclusive and they have the money and thats why your average Joe can't buy it coz its not meant to be bought by your average Joe......Its a precious metal and so yes it demands a price and an exclusive clientele.....This is all for solid gold though.....gold plating is extremely cheap and anyone can afford it
  • Good to know. Thanks for the info. Sent from the iMore App
  • Just because you are not in the market for the Apple Watch Edition (neither am I for that matter) doesn't make people suckers for buying one. Some people could say we are suckers for buying iPhones or any other high end device. Money is determined by how much of it you make. 10k might not be a lot for some people. They are hardly suckers because they see it differently than you or I do. I'm sure the rich are laughing themselves to sleep with your comments on calling them suckers, but luckily the world and it's opinions are all subjective and we all don't judge what it is or not based on your comments and opinions.
  • The Apple Watch is NOT gold plated. If Anything, it would be like driving a SOLID gold Toyota.
    The gold in the watch is work hardened for durability by equipment capable of apply thousands of tonnes of force to an ingot. It is then ultrasonic immersion scanned to detect voids or density variations by tremendously expensive custom machinery, a process normally reserved for medical implants and turbine engine parts. This is exclusive to Apple and Rolex among gold watchmakers.
    In light of this your insistence that customers are only paying for the gold is a rather flippant assumption.
  • It is just a status symbol, and nothing else. What do you do with it in say four years when it is no longer supported by Apple. Spend another 17K? I want an investment if I pay that much. a 600 dollar guitar bought in the 50's are going for 150k. 21 jeweled railroad watches are 2-3k. I just do not see spending that much for an Apple watch. Sent from the iMore App