Back when the very first iPhone was announced in 2007, it took many of us by surprise, including Google. What Steve Jobs held in his hand on stage that day was unlike any smartphone we'd seen to that date, and it set the precedent for what we see today not only from Apple. In yet another excerpt for Fred Vogelstein's Dogfight, the The Atlantic, says what happened next:

By January 2007, they’d all worked sixty-to-eighty-hour weeks for fifteen months—some for more than two years—writing and testing code, negotiating soft­ware licenses, and flying all over the world to find the right parts, suppliers, and manufacturers. They had been working with proto­types for six months and had planned a launch by the end of the year . . . until Jobs took the stage to unveil the iPhone.

Chris De-Salvo was an engineer working on Google's early Android project:

Chris DeSalvo’s reaction to the iPhone was immediate and visceral. “As a consumer I was blown away. I wanted one immediately. But as a Google engineer, I thought ‘We’re going to have to start over.’”

And perhaps best of all, Andy Rubin, then director of the Android team at Google:

“Holy crap,” he said to one of his colleagues in the car. “I guess we’re not going to ship that phone.”

The first iPhone was a revolutionary product, that much is certain. But it's intriguing to see such candid disclosure about how it affected another company from one of its very own. Ultimately, the consumers won out because in the iPhone and Android, we're blessed with two amazing mobile operating systems.

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The question that continues to float around in my head is; what would the smartphone world look like had the iPhone not been what it was? Check out the rest of the story via the link below, or if the topic interests you, pick up Dogfight from Amazon or iBooks.

Source: The Atlantic via The Loop

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