It's not what a blogger has to take to Apple's WWDC event, it's how a blogger's going to take it -- and Incase provides a compelling solution

Tomorrow I leave for Apple's 2012 World Wide Developer Conference (WWDC) and in addition to clothes, I have to bring with me a 13-inch MacBook Air and its charger, a new iPad and its charger, a Canon 5D Mark III, extra batteries and their charger, a 50mm lens, a 24-70mm lens, a 70-200mm lens, a couple of mophie juice packs, and assorted cables. Not only do I need to keep it all together on the plane, I need to keep it with me walking to and from Moscone West, to meetings with developers, and more.

That means I need a bag that's the gadget equivalent of a Dungeons & Dragons bag of holding. And the Incase Ari Marcopoulos Camera and iPad Bag might just be it.

Accessory of the Week: Incase Ari Marcopoulos Camera and iPad Bag

Incase worked with photographer Ari Marcopoulos to create this version of their sling bag. That they focused on being compact yet comfortable, rugged yet accessible. The exterior is an almost interface gray, and made of heavy-duty, weather resistant canvas with white balance swatches printed along the side. A zippered pocket along the bottom hides a full rain cover for when the drizzle becomes a downpour and you need extra protection.

Inside, the Ari Marcopoulos Camera Bag has a padded iPad-specific pocket, a larger pocket that can fit a laptop up to the size of a 13-inch MacBook Air. It also has padded compartments that can fit a large DSLR with a lens or two, or alternatively a lens and secondary camera or laptop power supply. There are stash pockets on either side for film, or in my case pens and a stylus, and a zip pocket for batteries, memory cards, etc. There's also a brilliant quick access pocket meant for a point-and-shoot but which I'm using for mophie juice packs and, if I need to, my iPhone. Anything you put in this pocket can also be taken out via a zipper right on the front of the bag, covered by a magnetic flap.

There's a carry handle on one end and big, broad shoulder strap optimized for one-handed adjustment and rapid release.

It's not a cheap bag by any stretch of the imagination, and I'm usually leery of signature kit because names in and of themselves offer no value. Experience and insight do, however. The Ari Marcopoulos Camera Bag exhibits a lot experience and insight.

Ergonomically, I'm sure Geoff Gluckman would point out the unilateral nature of slings, and how they can adversely affect alignment and functionality and that's well taken. Switching shoulders can help alleviate the problem, but if you have any chronic pain, pay special attention or look at a more balanced bag, like a backpack, instead.

The good

  • Extremely high quality construction
  • Compact yet capable of carrying a lot of gear
  • Excellent should strap
  • Comfortable even for extended wear

The bad

  • Can get heavy with all that gear
  • Unilateral

The bottom line

The Ari Marcopoulos Camera and iPad Bag holds all the gear I need for a trade show or day trip in an incredibly compact, highly portable package. Everything from iPad to laptop to DSLR and lens all fit neatly and safely inside, along with all the extras they require.

I bought the Ari Marcopoulos Camera Bag specifically to use at WWDC and I'll report back after I battle test it on the roads to and from Moscone West, but in a week of use so far, it's been excellent.

The color and design might not appeal to everyone, nor may the branding. If they work for you, however, the Ari Marcopoulos Camera Bag is a tremendous solution to the carrying problems faced by any modern day photographer, blogger, or inspector.

This post may contain affiliate links. See our disclosure policy for more details.

Latest And Best Prime Day Deals

It might be Prime Day, but this Instant Pot deal is available to everyone
Instant Pot 3-Quart Duo Mini Pressure Cooker
$39.95 $65.00 Save $25

This 3-quart multi-cooker is perfect for smaller households or serving sizes, and today's deal beats the others we've seen.

Unlock voice control with Echo device deals and $5 Amazon smart plugs
Amazon Echo devices bundled with $5 smart plugs

Amazon's Smart Plug lets you start voice controlling anything plugged into it by asking an Alexa-compatible device, and today's deal lets you snag one for only $5 with purchase of select Echo devices.

Be more productive with a year of Office 365 Home and a free $50 Amazon gift card
Office 365 Home 12-month subscription and $50 Amazon gift card
$99.99 $150.00 Save $50

The subscription works with up to six people, but that card can be all yours.

Amazon's Fire TV Cube is down to just $70 thanks to this Prime Day deal
Amazon Fire TV Cube
$69.99 $119.99 Save $50

Grab TCL's 32-inch 720p Roku TV for less than $100 in this Prime Day Lightning deal
TCL 32S325 32-inch 720p Roku TV
$99.99 $130.00 Save $30

Act fast while you can. These Lightning deals tend to sell out quick.

The Ring Alarm security system is reaching new low prices for Prime Day
Ring Alarm home security systems

Various configurations of the Ring Alarm are discounted to their best prices yet exclusively for Prime members at Amazon through Tuesday night to help keep your home secure.

The Sonos Beam Prime Day deal includes a $40 discount and 2 $50 Amazon gift cards
The Sonos Beam Prime Day deal includes a $40 discount and $100 in Amazon gift cards
$359.00 $499.00 Save $140

That's just so much savings in one deal. You'll have to wait for the physical gift cards, but that's basically $100 to spend however you want.

Prime Day dropped this PlayStation 4 console bundle to just $250
PlayStation 4 Slim 1TB console with Marvel's Spider-Man and Horizon Zero Dawn
$249.99 $359.98 Save $110

This deal on the PlayStation 4 Slim console saves you $50 off its regular price while also including Marvel's Spider-Man and Horizon Zero Dawn Complete Edition for free. You'll just need an Amazon Prime membership to snag it.

More Prime Day Deals