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Instagram introduces revamped design and a colorful new icon

Instagram is now rolling out its first major redesign in years, and in line with previous reports, it's ditched its colorful interface in favor of a black and white motif, putting more of an emphasis on your photos and videos. In addition to the new app design, Instagram is also changing its icon for the first time, along with the icons of its secondary apps Layout, Boomerang, and Hyperlapse.

From Instagram:

Today we're introducing a new look. You'll see an updated icon and app design for Instagram. Inspired by the previous app icon, the new one represents a simpler camera and the rainbow lives on in gradient form. You'll also see updated icons for our other creative apps: Layout, Boomerang and Hyperlapse.We've made improvements to how the Instagram app looks on the inside as well. The simpler design puts more focus on your photos and videos without changing how you navigate the app.

You can grab Instagram 8.0, along with the updated versions of the service's other apps, from the App Store now.

Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.

23 Comments
  • It's kind of cute.
  • That icon is terrible but the fresh paint on the inside works. Sent from the iMore App
  • And this update also paves the way for ads. Looking in settings if has a whole section about ads. Sent from the iMore App
  • It DOES have a whole new setting for ads?
  • Not a setting. If you open up options then scroll down to the "About" section there is a section about ads. Of course they won't let you turn all ads off. If it gets to bad between the ads and messing with the feed I'm deleting my account. Sent from the iMore App
  • Hate the new icon, looks horrible. Open up the app and it's not that great, i like the way it looked before.
  • Just like anything Zuckerberg does, he doesn't give a F*CK. We will whine, and 6 months from now, you will NOT see one article about this icon. Enjoy life, live better. #realitysucks #itiswhatitis
  • Horrible and pathetic now the UI of the app looks as if it is n development phase like the beta versions
  • Agreed. Looks ugly and unfinished. And the icon looks like it was made by a 5 yr old. Sent from the iMore App
  • In other words, it looks very Apple like
  • Yeah, totally agree. Bring back the old UI and icon.
  • Do the kids still use Instagram these days? I tried it for a few months and stopped checking it because there was really no substance there. Posted via the iMore App for Android
  • Not as much. Mostly about snapchat now. Sent from the iMore App
  • Nah. Beme. Sent from the iMore App
  • Please... I love the ui and all but that icon?? Come on! It looks like cheaply under developed camera editing apps from china Sent from the iMore App
  • Looks a lot like the icon for Flow for Instagram
  • God that app icon is hideous! Sent from the iMore App
  • I like the new look! Was so not digging the blue facebook look, lol
  • Hey iMore team. You should go over the news feed changes if any of you have received them. Thats probably the biggest issue with this update.
  • Is anyone else not seeing the updated UI, even though the app icon changed? An uninstall and reinstall didn't fix it.
  • Same issue here. I have the new icon but the UI inside the app hasn't changed. I also tried uninstall and reinstall, didn't fix issue. Sent from the iMore App
  • Restarting the phone has been known to fix that issue, at least on Android.
  • Me I totally like the new Instagram design I think it's very clean and fast does what it post to do shows that Instagram grew over time the design they came up with is beautiful. Sent from the iMore App