Instagram Reels, Facebook's answer to TikTok, is now officially live

(Image credit: Facebook)

Instagram Reels

Source: Facebook (Image credit: Source: Facebook)

What you need to know

  • Instagram Reels is now live.
  • It will let Instagram users create short, entertaining videos.
  • Features include audio clips, effects, and other creative tools.

Facebook has today announced that its answer to TikTok, Instagram Reels, is officially live.

In a release today the company stated:

Today we're announcing Instagram Reels: a new way to create and discover short, entertaining videos on Instagram.Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio, effects and new creative tools. You can share reels with your followers in Feed and if you have a public account you can make them available to the wider Instagram community through a new space in Explore. Reels in Explore offers anyone the chance to become a creator on Instagram and reach new audiences on a global stage.

Instagram users can create Reels from the bottom of the Instagram camera screen. Editing tools include audio in the form of songs from the Instagram Music library, AR Effects, timers and countdowns, alignment with previous clips, and speed controls to slow down and speed up video. Reels can be recorded in a series of clips, all at once, or using video uploads from your phone's gallery.


Source: Facebook (Image credit: Source: Facebook)

Users will be able to share their Reels in a new dedicated space in the Explore tab where the wider Instagram community can see it, you can also post them to your Feed.

As mentioned, in the Explore Page you'll be able to see trending videos in a customized vertical feed.

Reels has raised some eyebrows from onlookers given its similarity to TikTok. Last week, TikTok CEO Kevin Mayer slammed Reels as "another copycat product" from Facebook.

Stephen Warwick
News Editor

Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.

Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9