Source: Daniel Bader / iMore
What you need to know
- Intel has launched a campaign against Apple's Mac lineup to promote its new Evo laptops.
- It criticized Mac's lack of touch screen and lack of support for gaming.
Intel is currently running a series of ads taking aim at Apple's Mac lineup to promote its new Intel Evo laptops.
New adverts posted by Intel titled 'Why you should Go PC in 2021' berate the Mac's perceived lack of features. The most recent ad states:
"If you can power a rocket launch and launch Rocket League, you're not on a Mac.
Go PC."
An advert just over a week ago also took a dig at Mac's lack of touch screen support stating:
If you can flip through Photoshop thumbnails with your actual thumb, you're not on a Mac.
Go PC.
Intel's adverts all seem to link to a sponsored video created by YouTube creator Jon Rettinger, which begins with an opening sketch where he tries to search for 'Cyberpunk 2077 MacBook Pro' on Google, before trying to plug a USB-A cable into his USB-C MacBook. The video is titled 'Your NEW LAPTOP for 2021' and the description states:
Learn more about the new Intel Evo laptops Sponsored by Intel. If you're looking for a good laptop in 2021, there are many things to consider, but processor choice might be more important than you think. You might be considering Apple's new M1-based laptops, but before you hit the buy button, let me show you what Intel's new Evo laptops can offer you!
Intel recently published some cherry-picked benchmarks and reports comparing its own chips to Apple's M1 processor. From Tom's Guide:
Intel's performance claims need to be taken with a certain grain of salt, as they're in Intel-created tests and not industry-standard benchmarks. The fact that it switched out between the Pro and the Air for battery life (as well as the Core i7-1185G7 and Core i7-1165G7) also shows an incomplete picture.
Intel's thoughts on software and compatibility get a bit tricky. Early adopters may feel a bit of a sting, but it's been rapidly improving, and much of the software that doesn't work at all may be counteracted with Apple software.
The slides paint two pictures: Yes, Apple has work to do in this transition, and the touchscreen, multi-display support, and limited port selection need to be fixed. But the fact that Intel went through putting these slides together also shows that it sees a formidable opponent worth comparing its chips against, suggesting a competitive future for notebooks.
As 9to5Mac notes, Intel was also comparing its 11th generation 'Tiger Lake' i7 processor against a chip "that Apple built for low-power, fanless computers."

This ultra-rare Apple computer just sold for $468,750
An Apple-1 computer hand-numbered by Steve Jobs has sold at auction for $468,750.

iOS gaming recap: Drop into the Disney Mirrorverse and more from Netflix
This week in the iOS gaming world, Netflix made some more big moves to bring a beloved game to mobile, while Disney is doing more multiverse madness.

Review: This ZAGG Apple Watch band is a good Braided Solo Loop dupe
We love the Apple Braided Solo Loop, but that $99 price tag can be hard to swallow if you want multiple colors. Thankfully, ZAGG has a good alternative that costs half of that.

Charge up your AirPods without plugging in
Looking for the perfect charging case for your AirPods that’ll let you boost your battery on the go? Here are the best of the best AirPods wireless chargers right now!