What you need to know
- Intel has launched a campaign against Apple's Mac lineup to promote its new Evo laptops.
- It criticized Mac's lack of touch screen and lack of support for gaming.
Intel is currently running a series of ads taking aim at Apple's Mac lineup to promote its new Intel Evo laptops.
New adverts posted by Intel titled 'Why you should Go PC in 2021' berate the Mac's perceived lack of features. The most recent ad states:
An advert just over a week ago also took a dig at Mac's lack of touch screen support stating:
Only a PC offers tablet mode, touch screen and stylus capabilities in a single device. #GoPCOnly a PC offers tablet mode, touch screen and stylus capabilities in a single device. #GoPC— Intel (@intel) February 2, 2021February 2, 2021
Intel's adverts all seem to link to a sponsored video created by YouTube creator Jon Rettinger, which begins with an opening sketch where he tries to search for 'Cyberpunk 2077 MacBook Pro' on Google, before trying to plug a USB-A cable into his USB-C MacBook. The video is titled 'Your NEW LAPTOP for 2021' and the description states:
Intel recently published some cherry-picked benchmarks and reports comparing its own chips to Apple's M1 processor. From Tom's Guide:
As 9to5Mac notes, Intel was also comparing its 11th generation 'Tiger Lake' i7 processor against a chip "that Apple built for low-power, fanless computers."
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Stephen Warwick has written about Apple for five years at iMore and previously elsewhere. He covers all of iMore's latest breaking news regarding all of Apple's products and services, both hardware and software. Stephen has interviewed industry experts in a range of fields including finance, litigation, security, and more. He also specializes in curating and reviewing audio hardware and has experience beyond journalism in sound engineering, production, and design.
Before becoming a writer Stephen studied Ancient History at University and also worked at Apple for more than two years. Stephen is also a host on the iMore show, a weekly podcast recorded live that discusses the latest in breaking Apple news, as well as featuring fun trivia about all things Apple. Follow him on Twitter @stephenwarwick9